Endurance Apparel

Function and aesthetic must endure and be long-lasting in time

We do believe that all clothes should be consistent and durable, per design and per quality; each garment should be worn and used through the years almost like a fine Tool, in good weather or under nasty conditions, preserving and maintaining its primary Features and value each time you put it on.

These are (some) of the reasons why our prices are not the cheapest on the market, but yet amongst the most valuable for their quality and manufacturing; the (italian) small production mills that work for us are certainly more expensive than those outsourced in far-east or elsewhere, but they work (very) well.

Materials and Components selection are just rigid (complying function standards & CE  approvals / 95% Eu origin > Italy, Switzerland, Austria, UK, Germany – 5% Japan origin).

We do not sell all over the place, but directly, through our workshop in Milano (Italy, again) and on-line, so we keep the “chain” shorter with very reasonable mark-up; in same cases we share the same Passions with special European Retailers carrying specific products.
Also, we do not make any kind of “special sale” at the end of the season, as our major commitment is to respect our customer’s trust (and wallet).